Creativity is the lifeblood of any business. After all, what’s the point of having a business if you can’t come up with new ideas for products, marketing or anything else? However, for many people this kind of thinking can be challenging on a regular basis. We all have good and bad days when it comes to coming up with new ideas and solutions to problems. It’s in those bad days that marketers often look for outside inspiration to help them get out of their creative rut and come up with something new. A successful marketing strategy has been shown to boost creativity in businesses of all sizes. With that in mind, here are the top five best marketing strategies to boost your creativity so you can reach your potential as fast as possible.
Strategy #1: Get to know your audience better
Marketers often get so stuck in the weeds of their own product that they lose sight of their audience and the problems they actually want to solve. If you want to be more creative, then you need to know more about the people you want to sell your product to. Get out there, either in person or online, and find out how your customers think, what their problems are and how your product would help them. This will allow you to come up with more creative solutions to their problems as well as ideas for new products they might be interested in. You can also do this by leveraging your existing customer base. You can ask them questions, get feedback and even host polls online to find out what they want and need in the product that you already have. This will give you valuable insight that will help you grow your business.
Strategy #2: Be flexible with your marketing plan
Marketing plans are important, but they can also be very restrictive, particularly if you’re not aiming to hit a certain goal in a certain time frame. Sometimes you can get too focused on the plan and end up missing out on great opportunities. Instead of planning every single thing you do and overthinking each move you make, be flexible with your marketing plan. If a great opportunity comes up, do what you need to do to take advantage of it. While having a marketing plan is important, it’s also important to be flexible with that plan so that you can take advantage of new opportunities as they arise. This will help you to be more creative and change your marketing if needed. It will also allow you to take advantage of the best opportunities that arise without having to plan them out and make yourself stick to a plan that likely won’t work anyway. You can also consult with other people who are involved with your business to get their input and thoughts on different opportunities that are available. This will help you to come up with a marketing plan that everyone is happy with and that everyone can work with, making it easier to be flexible with.
Strategy #3: Network with other marketers
As a marketer, you spend a lot of time alone in your office, cubicle or wherever you do your day-to-day marketing tasks. This is great, but you also need to make sure you get out and network with other people in your field as well. This will not only help you to build a network of people you can rely on, but it will also provide you with a steady flow of inspiration and ideas. You can use social media, meetups, conferences and other in-person events to network with other marketers and people in your industry. This will help you to get new ideas, especially when it comes to solving problems. It will also allow you to bounce ideas off other people and see what they think will work as well as get feedback and insights on your own ideas. This will help you to come up with new ideas and solutions to problems without having to rely solely on your own imagination and resources.
Strategy #4: Utilise ad-free time for brainstorming
Many marketers spend a lot of time watching marketing videos, reading marketing articles and consuming other marketing materials. While this is great and will help you to learn and take in new information, it can also get repetitive and get in the way of your brainstorming sessions. If you want to come up with new ideas, then you need to cut the noise and get into a state of ad-free time where you’re not taking in any outside information. Instead, use this time to brainstorm new ideas and solutions to problems that you’re currently facing. You can also use this time to dream big and come up with even bigger solutions to problems that people have. This will help you to get out of the habit of consuming marketing materials and get back to the basics of marketing and creativity.
Strategy #5: Experiment and test continually
Marketers often get stuck in a rut where they keep on doing the same things over and over again. While this might work, it won’t work forever and you’ll eventually plateau. If you want to keep growing, keep improving and keep growing your business, then you need to experiment with new strategies and test out new things. This will keep you on your toes and help you to come up with new ideas and new solutions to problems that you might face. It will also allow you to pivot and change when needed so that you’re not stuck falling in the same old ruts. This will help you to come up with new ideas and solutions to problems that you’re currently facing. It will also allow you to pivot when needed and change your marketing strategy or product if needed. This will keep you on your toes and help you to grow and improve your business as well as your marketing strategies.
