SEO

PR and SEO

As digital marketing evolves and marketers get to grips with all the different communication platforms available to them strategies are becoming more and more integrated. This is as it should be with an overall strategy that incorporated different and appropriate disciplines to produce one message about a brand or a product. But it is not

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How Long Should Your Blog Posts Be?

It is common to find business owners – or copywriters – being unsure of how long the blog posts they write should be. Is 400 words best, or should it be more like 2,000 words?  You could find five different people involved in the SEO industry and they could all give you five different answers.

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What Is SEO, And Can It Help Me Succeed?

SEO – the shortened version of Search Engine Optimisation – is what is needed to improve the position that your website is seen in organic searches on the search engines, sites such as Google. The higher up in the pages your website is found, the more traffic it is likely to receive from visitors, which

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5 Things You Didn't Know About SEO Today

SEO has changed a lot in recent years.  We\’d actually say it\’s the one digital media resource that has changed the most. Gone are the days when you could stuff your content full of keywords and expect to be at the top of page one for them.  In fact, gone are many of the techniques

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How To Gauge The Success Of Your Digital Strategy

When any type of digital  strategy is developed and implemented, its success is always monitored closely.  From the moment the ball first gets rolling to months down the line, it\’s vastly important that to ensure you\’re getting the most from your investment, the strategy is a continued success. But in the world of digital, where

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10 Digital Media Phrases And What They Mean In 2014 – Part 2

Following on from part one in this two-part series, here we look at another five digital media phrases that have changed and what you need to understand about them in 2014. 6.  Meta information Traditionally, meta information – such as meta title and meta description – is used to give an insight into what the

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10 Digital Media Phrases And What They Mean In 2014 – Part 1

As anyone involved in the digital media industry will be aware, things change quickly.  Actually, that\’s an understatement – things can change so considerably fast that it can be difficult to keep up with exactly what\’s happening unless you take the time to continually keep your knowledgebase up-to-date. One of the most confusing aspects of

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