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How Long Should Your Blog Posts Be?

It is common to find business owners – or copywriters – being unsure of how long the blog posts they write should be. Is 400 words best, or should it be more like 2,000 words?  You could find five different people involved in the SEO industry and they could all give you five different answers.

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What Is SEO, And Can It Help Me Succeed?

SEO – the shortened version of Search Engine Optimisation – is what is needed to improve the position that your website is seen in organic searches on the search engines, sites such as Google. The higher up in the pages your website is found, the more traffic it is likely to receive from visitors, which

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Do You Realise The Importance Of Images In Digital Marketing?

When many of us think of digital content, we think of blog posts.  We think of website content, tweets and perhaps even online press releases.  Whatever it is, however, it\’s almost always just purely words. And whether it\’s 20 or 2,000, the right words can be vital to the success of your digital strategy.

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How To Write A Blog Post Title That Stands Out

If you\’re trying to succeed online today and you\’re not blogging, you need to start immediately.  It may sound direct and perhaps a little drastic, but the reality is blogging is a fantastic way to enhance any other activities you\’re carrying out. The reason behind this is both consumers and search engines alike enjoy fresh,

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10 Digital Media Phrases And What They Mean In 2014 – Part 2

Following on from part one in this two-part series, here we look at another five digital media phrases that have changed and what you need to understand about them in 2014. 6.  Meta information Traditionally, meta information – such as meta title and meta description – is used to give an insight into what the

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3 Things You Didn't Realise Were Having A Negative Impact On Your Digital Presence

Developing your digital presence requires a substantial investment.  Not necessarily a financial one, but without doubt a time one – in theory, you can do everything yourself, should you have a sufficient amount of time to develop a suitable understanding of the required tools, techniques and processes. But whilst developing a digital presence can take

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Content – The Key Component To Digital Success

When you\’re looking to achieve success in the digital arena today, there are various resources you can utilise. From mobile responsive websites through to in-depth search marketing strategies, themselves taking into account numerous resources, take the time to invest in everything correctly and you\’ll be rewarded with the results you need and deserve.

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3 Steps To Writing Great Digital Content

If there\’s one thing that ties every successful digital media resource together, it\’s great content.  Whether you\’re simply looking to have a new website designed or you\’re implementing an extensive search marketing strategy, incorporating SEO, social media and e-mail communication, content is always needed. The problem is, there\’s a considerable difference between poor content and

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