blog posts

How Long Should Your Blog Posts Be?

It is common to find business owners – or copywriters – being unsure of how long the blog posts they write should be. Is 400 words best, or should it be more like 2,000 words?  You could find five different people involved in the SEO industry and they could all give you five different answers.

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3 Tips To Change Your Content Marketing For The Better

Do you want your company to be the best at what you do?  Do you know how to be the best?  There are many things you will need to take in to consideration when it comes to your content marketing; and it isn\’t just the things you probably think you need to do. Writing high

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To Build Links Or Not To Build Links – Is That Actually The Question?

In the world of SEO today, mention the term \’backlinks\’ and you\’re likely to get one of two answers. The first is people explaining that backlinks now have no place in SEO.  Once an integral part of any strategy and an almost guaranteed way to get onto the first page of Google should you have

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3 Steps To Writing Content That Doesn't Convert

Everyone who has a digital presence, no matter how small or large it may be, needs to ensure it revolves around content.  Content is key to your success – it really is that simple. However, there is a little more to it.  Your content needs to be of a high quality.  Anyone can put together

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Copywriting – Keep It In-House Or Outsource It?

Writing copy for any platform or purpose is one of those processes that a lot of people believe can be carried out in-house without any problem.  We can all write an e-mail or put together a letter and as such, we can all write content for websites, marketing e-mails or press releases, right? In one

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