Instagram is rapidly gaining popularity for business use as large swathes of your potential customers love to see life through the eyes of other people. If you tried it before and didn’t see why it would be relevant to your business, take into account that it is now a lot more driven by small businesses,
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A hashtag is a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. Originally used on Twitter, they are now common on all social media networks (and in conversation!). How? You basically put them anywhere in your social media posts so that anyone searching for a particular hashtag will
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Once you have a Twitter following it is easier to keep finding more followers. However, creating a Twitter following from nothing can seem like you have turned up to a party and know no one there. Getting those first few followers and then increasing your following to create an influence will often be the hardest
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Facebook seems to be making it harder and harder for business pages to reach their audience. If you have been using Facebook Pages for a while you may have noticed a drop in your reach for each post. If you are new to Facebook Pages then you may feel like you are climbing a slippery
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Digital marketing is being seen less and less as a separate discipline to the rest of the marketing mix, and rightly so. If you are freshening up your marketing plan, or if you are writing a new one for 2015, how do you go about integrating digital marketing into the rest of the plan? Use
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Often businesses in South Wales report to us that they have not had much success with using Twitter as a marketing tool. Some businesses will be more successful than others using Twitter, depending on your customer base and how you use the platform. Twitter needs a lot of time invested in it in order to
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If you are looking to market your business then you will have considered using social media. It can be hard to predict exactly what to expect from a social media campaign, and therefore hard to justify any budget. However, social media can be a great way to market your business, provided that you choose the
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Social media differs from traditional advertising in many different ways. Many of the ways are obvious but some are less obvious. In this post we are going to explore some of the less obvious ways. Your Brand Voice The very way in which you communicate differs vastly between social media marketing and traditional marketing. This
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You can achieve some amazing results with Facebook adverts. You can reach a large audience for comparatively little money. You can engage real-time with potential customers and build long lasting relationships with your audience, leading to repeat business and brand ambassadors. However, if you have been following news about Facebook advertising, you will have heard
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Facebook is a fantastic marketing tool. You can reach wide audiences, or find potential customers in your niche and connect with them in a whole new way. You can use Facebook to communicate your brand message, make announcements and connections. There are many success stories of businesses that started out just by marketing on Facebook.
When Not To Use Facebook Read More »