While you may not be aware of it 2018 Google changes and GDPR issues have raised new issues which website owners need to be aware of. Put bluntly, these changes could see your website losing search places to your competitors, which can impact on website traffic and ultimately sales, or result in a large fine.
2018 Google changes & new rules – time to review your business website? Read More »
Search engine optimisation is, and always has been, a rapidly changing discipline. Google continually develops and updates its algorithms in order to provide a better service and to outwit anyone trying to cheat the system. At the recent Brighton SEO Conference, the industry leaders got together to share their knowledge, research and predictions. We went
For the past few years the world of SEO has been changing dramatically. However, most of this change has focussed on SEO techniques. It is no secret that Google doesn\’t like SEO. SEO detracts from Google Adwords and Google can not make money out of SEO. However, if you want to be on the first
How SEO rankings will get more complicated Read More »
Many website owners are noticing that their carefully crafted meta descriptions are no longer appearing in the search results on Google. Instead Google has taken snippets from the text or re-crafted your meta description by omitting words or adding in text. This can be frustrating as the SERP snippet is often the first impression of
The changes with meta descriptions Read More »
Although most SEO techniques evolve almost monthly, keyword research, planning and implementation has remained the same for a long time now. How SEOs and web masters identify their keywords tends to be very linear, focussing on the keywords that match up top their sales. However, consumers have evolved and for many products and services consumers
Modernising Your Keyword Research Read More »
Before you go about an SEO campaign it is vital that you have a good SEO foundation. It does not take very long and if you have a good website design then you will be most of the way there. It won\’t matter how much you then go on to do, without that foundation you
A Good SEO Foundation Read More »
Not everyone who is good at writing is good at writing web copy. Writing web copy is a specific skill that requires a set of rules and techniques in order to make it effective. Keep it simple People who read a complicated book have chosen to do so in order to stretch their mind and
How to write web copy Read More »
Creating an SEO plan is a tricky business. The rules keep changing as fast as you can plan. However, if you have been following SEO for a few years then you will have noticed different trends and have some idea about how to make a comprehensive SEO plan for 2015. The most important thing for
SEO ideas for 2015 Read More »
The one thing that all marketers strive for is engagement with their customers. A customer who feels like they have a two-way relationship with a brand is more likely to be a repeat customer, recommend the brand and give the brand all-important feedback. Engagement should not be ignored in the online world either. Not only
Why you shouldn't be ignoring engagement Read More »
2014 has been another fast-paced year for search engine optimisation. Google has continually rolled out updates, big and small throughout the year. Some you will have noticed, some you may not have noticed. Here are a few top SEO lessons from 2014 to take away for 2015. Nothing has changed If you have been practising
SEO Lessons From 2014 Read More »