Digital marketing done well will do wonders for your business. It can bring you new customers, increase customer retention and build your brand story. However, if you do it wrong, at best it will waste money and at worst, it will ruin your business reputation. There are a few ‘get rich quick’ digital marketing schemes
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Digital marketing is being seen less and less as a separate discipline to the rest of the marketing mix, and rightly so. If you are freshening up your marketing plan, or if you are writing a new one for 2015, how do you go about integrating digital marketing into the rest of the plan? Use
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If you are looking to make money from your website then there are several ways of doing it. Making money online appeals to a lot of people due to the flexibility, minimal outgoings and lack of face-to-face sales. However, it must never be underestimated how much hard work goes into making money online. For every
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Before your business idea is finalised it is imperative that you carry out some form of competitor analysis. This will help you to understand the market, work out your pricing strategy and to formalise your USPs. But in terms of digital marketing, is it ever OK to steal ideas from your competitors? Some of the
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You should review your digital marketing on a regular basis in order to ensure you are getting your ROI and achieving your goals. Not every review has to be formal and time-consuming. South Wales Web Solutions has put together 20 questions for you to ask yourself whenever you have a quick glance at your digital
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If you spend a long time looking at Google and if you spend a long time tracking your competitors then you may have become irked by those little photos. You know the ones? The ones next to your competitor\’s site listings that features a smirking photo of your arch enemy gloating that he or she
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Often SEO is kept as a separate process to the rest of the marketing mix. This is a mistake as SEO techniques can be used for brand building, not just for the link building and search engine rankings. Sometimes you may find suitable keywords that are so competitive that you won\’t even attempt hitting page
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Once you have had your website designed you will want to have Google Analytics installed for your web master to use. But what is it and why should you use it? Google Analytics is a free service from Google that gives you valuable information about the performance of your website and what your customers get
In this 3 part guide we are looking at ways to promote your website once it has been built. A good website is not the end of your digital marketing, you will want to make sure potential customers visit it and become customers. There are various digital marketing activities that you should be embarking on to
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In this 3 part guide we are looking at the digital marketing activities that you will want to consider once you have built your website. After investing in a website it makes no sense to keep it hidden away in the depths of the internet where people are not going to be able to find
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