Digital Activity

How to integrate digital into your 2015 marketing plan

Digital marketing is being seen less and less as a separate discipline to the rest of the marketing mix, and rightly so. If you are freshening up your marketing plan, or if you are writing a new one for 2015, how do you go about integrating digital marketing into the rest of the plan? Use …

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Is it ever OK to steal?

Before your business idea is finalised it is imperative that you carry out some form of competitor analysis. This will help you to understand the market, work out your pricing strategy and to formalise your USPs. But in terms of digital marketing, is it ever OK to steal ideas from your competitors? Some of the …

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Google Analytics

Once you have had your website designed you will want to have Google Analytics installed for your web master to use. But what is it and why should you use it? Google Analytics is a free service from Google that gives you valuable information about the performance of your website and what your customers get …

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