An up to date website is important
Once a website has been set up, many business owners make the mistake of thinking that the website is now completed. It’s not. A website is never fully completed. Your business will grow, change and move in new directions as it adapts to your industry’s trends and your customer’s needs. It’s important that you keep your website up to date in order to reflect these changes.
You wouldn’t consider creating a product brochure and using it for the next 5 years. Instead you would create a new product brochure on a regular basis and would add new items to it as your product range grows. You need to think of your website in the same way.
Win the trust of customers
A website that contains current information, helps to win the trust of your customers. More and more customers search online for products and services on a daily basis. If they come across information that is outdated, they will look elsewhere. If they discover a website that is current and informative, they will want to find out more.
Help your Google rankings
The technology industry is one of the fastest growing industries around. There are many developments that rapidly take place and these developments can greatly impact a website – from how it is found within the search engine rankings, to how it is viewed across different web browsers, to security issues that need to be dealt with immediately.
An up to date website also helps your search engine rankings. Search engines, like Google, love fresh content. If your website content is regularly updated, such as in the form of a blog, Google will keep searching through the new content. As long as this content is relevant to your website and is of high quality then your website will be ranked favourably.
An up to date website is a necessity
Websites come in all shapes and sizes but the most important points to remember are that a website:
- should mould to your business’ needs as your business grows
- needs to be updated regularly with fresh content
- must be monitored and maintained regularly
Keeping your website updated is not just important, it’s a necessity.