As with most things digital media related, website requirements are constantly changing and because of this, to ensure you have the most effective website in place, it’s important to stay on top of the latest trends. As an experienced agency, we’re confident that our knowledge is of the highest standard to ensure every website we create is done so with the latest principles in mind.
However, we know that because things do change so regularly, it can be confusing for our clients – what you thought was ‘right’ 12 months ago may not be as important today, having been replaced by something else. Therefore, whilst we ensure we sit down with every client and explain exactly what we’ll be doing when creating their website, the following information details five things you should expect from any modern website we create.
1. A clean, simple design
With an ever-growing number of websites, there’s more choice than ever for consumers and because of this, a website must not only be as attractive as it can be, but also designed in a way that is easy for the consumer to find what it is they want quickly. If someone visits your website and it takes them more than a few seconds to work out where they need to go to find the information they’re looking for, chances are you’re going to lose them and they’ll try another website. Therefore, by keeping the website design clean and simple, you can be confident it’s going to be as effective as possible when it comes to the user-experience.
Images have long been associated with being able to attract and engage customers and although many early website designs went overboard with the use of visuals, their inclusion within a website is still important today. With those websites we design, the images are included in such a way that they are beneficial but also seamlessly done so they don’t stand out more than is needed. Finding the perfect balance, we ensure they aren’t too intrusive or distracting during a visitor’s time on the website, but visible enough to have the desired effect.
3. Clear contact details
Whilst many people visit a website with the intention – or hope – of being able to purchase the product or service they want without having to get in touch with the company, the simple fact is there are plenty of people who will need to make contact for a variety of reasons.
It’s because of this why we aim to make an organisation’s primary contact details as prominent as they can be on the website, as although a consumer might want to contact you, they aren’t going to spend more than a few seconds searching for your contact details.
4. Fast loading time
We’re becoming more and more reliant on the internet by the day and as this is the case, our expectations and requirements are continually developing. The amount of time we want to spend online looking for something is a prime example. A few years ago we’ll have happily spent 20 or 30 minutes easily trying to find a certain product, whereas today we want to get access to it as quickly as possible.
Therefore, as this is the case, we ensure our websites only feature the necessities in every sense so they have the quickest loading time possible. This may not seem like an overly important factor at first, but no matter how perfectly suited the products you have are for your target audience, if your website takes more than a few seconds to load, you’re going to lose their interest and they’ll click away.
5. An easy-to-use CMS
No one likes to visit a website that hasn’t been updated in months, whether that’s with new content or fresh images. It can just make the website look like it’s not in use, which doesn’t give a great impression to your target audience. With all of the websites we create, they’re built around our user-friendly Content Management System (CMS), meaning that whether you’ve got experience in content management or not, you can quickly and easily update your website’s text and images as often as you want.
As an experienced company serving many business in Cardiff and the surrounding area we fully understand the importance of having a website that is going to be as beneficial to your organisation as it can be. Constantly staying on top of the latest website trends and requirements, we’re confident that any website we create will meet your – and your customers’ – expectations perfectly.