Month: July 2014

Link Building Trends

The fantastic Moz.com link building survey was released earlier in the month and it reveals some new insights into link building trends. To give you some background information Moz.com is one of the biggest sources of information in the SEO industry and they research all aspects of search engine optimisation and relating techniques. Every year …

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3 Factors Affecting SEO Rankings

(That you can\’t do much about)   Search engine optimisation isn\’t an exact science. Google\’s algorithms determine where your site sits in the rankings are complex and influenced by many different factors. There are many things you can do to improve your rankings, however, there are a few things that will influence your website that …

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Colouring in your website

When you are planning your website you need to decide on the layout, the images and the content. However, one of the most important thing to decide on is the colours. Colours send subliminal messages to consumers about everything from brand positioning to the product or service on offer. If you get your colours wrong …

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Is it ever OK to steal?

Before your business idea is finalised it is imperative that you carry out some form of competitor analysis. This will help you to understand the market, work out your pricing strategy and to formalise your USPs. But in terms of digital marketing, is it ever OK to steal ideas from your competitors? Some of the …

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Shareable Content

Producing Content on your website that is easily and readily shareable is not as easy as it sounds. Content marketing is a brilliant way to market your products and services, in terms of SEO and brand building. You can raise the profile of your brand by having content on your website that interests your potential …

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