March 2014

To Build Links Or Not To Build Links – Is That Actually The Question?

In the world of SEO today, mention the term \’backlinks\’ and you\’re likely to get one of two answers. The first is people explaining that backlinks now have no place in SEO.  Once an integral part of any strategy and an almost guaranteed way to get onto the first page of Google should you have […]

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Do You Realise The Importance Of Images In Digital Marketing?

When many of us think of digital content, we think of blog posts.  We think of website content, tweets and perhaps even online press releases.  Whatever it is, however, it\’s almost always just purely words. And whether it\’s 20 or 2,000, the right words can be vital to the success of your digital strategy.

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When People Are Leaving Your Website's Checkout, What Should You Do?

One of the key focuses of a digital strategy is to get people back to your website.  It doesn\’t matter what industry you\’re operating in, who your audience is or what your end goal is, you\’re almost guaranteed to want visitors to convert on your website and so the more people you can get visiting,

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5 Things You Didn't Know About SEO Today

SEO has changed a lot in recent years.  We\’d actually say it\’s the one digital media resource that has changed the most. Gone are the days when you could stuff your content full of keywords and expect to be at the top of page one for them.  In fact, gone are many of the techniques

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3 Steps To Writing Content That Doesn't Convert

Everyone who has a digital presence, no matter how small or large it may be, needs to ensure it revolves around content.  Content is key to your success – it really is that simple. However, there is a little more to it.  Your content needs to be of a high quality.  Anyone can put together

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Reputation And Experience – The Keys To Choosing A Quality Web Design Company

People have been designing and building websites for two decades now.  In the very early days, they were little more than static pages of black content on a white background, but as everyone can appreciate, things have developed extensively over the years. Whilst fantastic in a vast array of different ways, it has led to

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3 Steps To Reducing Your Website's Checkout Abandonment Figure

Whilst once a difficult task, getting people to your website today is actually relatively easy.  There are numerous tools, techniques and resources available to utilise that, irrelevant of the budget you have available, it should mean it isn\’t too much of an issue driving people to whatever page you\’d like them to view. Getting them

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