February 2014

Can You Guess What's Going To Happen Next In The World Of SEO?

Anyone in the digital media industry will tell you that SEO changes regularly.  Some things develop yearly, others change monthly and some seem to be amended on a weekly basis.  Whichever aspect you look at and over whatever time, however, there\’s little doubt that SEO changes frequently. As such, it leads many people to feel

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How To Gauge The Success Of Your Digital Strategy

When any type of digital  strategy is developed and implemented, its success is always monitored closely.  From the moment the ball first gets rolling to months down the line, it\’s vastly important that to ensure you\’re getting the most from your investment, the strategy is a continued success. But in the world of digital, where

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3 SEO Techniques That Aren't As Outdated As You Think

The world of SEO changes regularly.  In fact, we\’d say that it\’s one of the fastest-changing industries out there. As such, what can be a key component of SEO one year can be completely unsuitable the next.  And that could be a particularly long period of time – in some instances, things change monthly.

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5 Things Every Business Needs To Be Doing On Twitter

With over 200 million active users, there\’s little doubt that you need to be using Twitter as an organisation today. Initially thought to be one of the most simplest and straightforward social networks to use on the surface, when it\’s first started to be utilised, it\’s often realised that it\’s actually more complex to do

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Web Design – You Are Thinking Of The User Experience, Right?

On the most basic of levels, building a website is easy – you create the design, place it over some code you\’ve written and when the two are combined together and published online, you\’ve got a website everyone can engage with. As anyone involved in web design will tell you, however, this is about as

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Copywriting – Keep It In-House Or Outsource It?

Writing copy for any platform or purpose is one of those processes that a lot of people believe can be carried out in-house without any problem.  We can all write an e-mail or put together a letter and as such, we can all write content for websites, marketing e-mails or press releases, right? In one

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