In the most recent video from Matt Cutts, Google\’s Head of Webspam, he discusses the topic of content. Without doubt one of the most talked about aspects of digital marketing, there have been – and still continue to be – a huge number of in-depth conversations about content.
Take a look around the web and there\’s a copious amount of data available that showcases just how popular mobile web is. For all organisations, in all industries and with any type of audience, mobile websites can prove to be key to your digital success. But as great as the stats are, for many, they\’re
Anyone in the digital media industry will tell you that SEO changes regularly. Some things develop yearly, others change monthly and some seem to be amended on a weekly basis. Whichever aspect you look at and over whatever time, however, there\’s little doubt that SEO changes frequently. As such, it leads many people to feel
When any type of digital strategy is developed and implemented, its success is always monitored closely. From the moment the ball first gets rolling to months down the line, it\’s vastly important that to ensure you\’re getting the most from your investment, the strategy is a continued success. But in the world of digital, where
The world of SEO changes regularly. In fact, we\’d say that it\’s one of the fastest-changing industries out there. As such, what can be a key component of SEO one year can be completely unsuitable the next. And that could be a particularly long period of time – in some instances, things change monthly.
With over 200 million active users, there\’s little doubt that you need to be using Twitter as an organisation today. Initially thought to be one of the most simplest and straightforward social networks to use on the surface, when it\’s first started to be utilised, it\’s often realised that it\’s actually more complex to do
On the most basic of levels, building a website is easy – you create the design, place it over some code you\’ve written and when the two are combined together and published online, you\’ve got a website everyone can engage with. As anyone involved in web design will tell you, however, this is about as
Writing copy for any platform or purpose is one of those processes that a lot of people believe can be carried out in-house without any problem. We can all write an e-mail or put together a letter and as such, we can all write content for websites, marketing e-mails or press releases, right? In one